History of the company

Passionate above all, we wish to guarantee the absolute comfort of the fisherman in all our products with accessible prices. We work for example on sophisticated waders and even custom-made.

For more than 20 years, Frédéric Leroy has developed and designed technical and ingenious products for specialized fishing brands as well as for renowned companies such as K-Way and Millet.  An intense and abundant activity that has instilled in him a sharp taste for detail and perfection. These qualities are now widely transposed to the creation of his own brand of sport fishing equipment “Field and Fish”, within his company EPHEMERA SARL, based in Haute-Savoie.

The company’s credo is to guarantee the angler’s absolute comfort (staying dry is the first expectation!). And to offer sophisticated waders and clothing, at unbeatable prices, combining technicality, innovation and functionality without neglecting style. A great traveler, fond of outdoor sports and of course fly fishing, he imagines collections adaptable to the practice of all natural leisure activities, under all latitudes.

field&fish, For fishing enthusiasts


For passionate

Our head office is located in Saint-Jorioz in Haute-Savoie (74). You can come and see our products in our showroom.

Frédéric Leroy

Showroom of Saint-Jorioz (74)

Three words of order !

Created in 2009, Field and Fish is for its founder, who has a passion for his job, a great opportunity and a real pleasure to share his knowledge, his technical advice and his favorite fishing spots with his customers, all of them passionate.

The protection of nature goes hand in hand with the practice of this sport. A forerunner in this field, the company has been campaigning and acting since its inception to save wild rivers and streams by encouraging sustainable practices; it is a member of the 1% for the Planet network, uses certified fabrics and recycled materials whenever possible in terms of product reliability.

In parallel to the website and fishing shows, a new showroom was created in 2017 within the company’s headquarters in Saint-Jorioz. By appointment, Frédéric Leroy and his wife Valerie are happy to show you their world and guide you in your choices.

By focusing on conviviality, a great commercial reactivity as well as a professional and personalized listening, Field and Fish fidélise a demanding clientele and avid of big spaces.